2010 Arizona Auto Show – Highlights

By | November 25, 2010

***Happy Thanksgiving! We’re Thankful for those that Like Us.***

2011 Arizona Auto Show

Didn’t get a chance to attend the 2010 Arizona Auto Show this week? No worries – we’ve got you covered.

For those who don’t know the Arizona Auto Show, it’s full of manufacturers showing off their new and exciting models, along with a couple fun things sponsored by local Phoenix dealers.

DeeDee Taft, Arizona Auto Show spokeswoman said, “The most important aspect of the show is that it’s a non-selling atmosphere. It’s a chance for all the major manufacturers to come down with their new models and technology, and for the public to get in the cars and learn about their new technologies.” And it was just that – you’ll be lucky to get a picture of one of the cars without someone’s butt in the shot as they’re climbing into a car.

DeeDee mentioned that it’s a fantastic place to be when looking to buy a car, so the goal is to get people to visit their local dealers after learning more about the cars, and taking a test drive.


On the exotic front (exotics are the air we breathe afterall), although Ferrari and Aston weren’t there as manufacturers, a booth was manned by the local exotic dealer. Some excellent cars made a showing, including the 599, California, DB9 convertible, Drophead Coupe, Gran Turismo GT, Continental Grand Sport, and Quattroporte. Unfortunately our pictures of the exotics sucked because they were roped off, so they aren’t included here. The Audi R8 V10 convertible made an appearance, as well as the Corvette ZR1, and those pictures are below in the gallery.

The Headliner Stuff

Some of the front-page news stories were the Cadillac CTS-V coupe (available in stick shift – Ahh yeah!), the Boss 302 Mustang (which we saw the world unveiling at SEMA this year), and the 2011 Camaro convertible that was just unveiled at the Los Angeles Motor Show. For the Eurotrash fans (cough cough, Brandon) you’ll be excited to see the 2011 Volkswagen Jetta that comes well equipped for under $16k. Andrew Lucas of Camelback Volkswagen awesomely took a few minutes to chat with us about Volkswagen’s quest to best Toyota as America’s top selling car (and we certainly don’t mind that happening if that means more Porsche, Lambos, and Bentley on our roads. He’s exactly the kind of salesman we love because he’s an enthusiast himself. Thanks Andrew!) The low-cost Jetta is also in the below gallery.

Automotive Buzz Builders

Car companies have found that the only way to build buzz around your brand at a show among every single one of your competitors in close proximity is to get interactive. The winners for interactivity this year are Jeep and Ford.


The studs at Jeep set up a killer obstacle course and ran every one of their models (even the Cherokee) through it. The course included a 35 degree incline and decline (showing the amazing hill descent option). Check out the video below – it’s 4 minutes long, but you get to hear Jennifer, the marketing representative, talk about the features whilst I jiggle about inside. I rode in the Grand Cherokee, but the Wrangler is the one that really shines on the articulation course where all 4 wheels touch the ground at all times. Thoroughly impressed!


Ford set up a test drive where people got to take out their various models. We drove the 305hp base mustang, the 365hp Ecodrive Taurus SHO, and a fully-loaded Fiesta. The copilots were mostly Bondurant racing instructors, so they weren’t too worried when we got on the gas a bit. My opening line in the Fiesta? “My name is AJ, but for the next 6 minutes, you can call me Ken Block.” The Mustang was stick shift which made for some hilarious test drives. We got to watch one guy hit the stall-it-twice-and-you’re-out rule. Besides having to exit the vehicle and try something in automatic, he got laughed at by the entire line of waiting attendees…all around awesome.

Kia and GM are also doing test drives over the next few days and it should be a blast. The show is going on in Phoenix from today through Sunday, Nov 28 2010. It’s definitely worth attending.

[AJ Wilcox | Arizona Auto Show]

Leave Your Comment

Your email will not be published or shared. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>