Aston Martin’s Lagonda Revival Gets A “Whoa!” From Us

By | September 28, 2010

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Aston Martin LagondaIf you were to have a conversation with a good buddy about the worst engineering, marketing, and design disasters in automotive history, the Aston Martin Lagonda would most certainly be the topic of discussion. Essentially a motorized door stop, the Lagonda was overpriced, very unreliable, utterly appalling to look at, and was a total sales flop. We have to believe that even Aston Martin is a bit bashful about admitting that their family tree includes the proverbial red-headed stepchild of a car.

So it was nothing short of shocking when the Brits announced that they made plans to bring back the Lagonda. Worse still, we were even more disappointed that there was going to be yet another 4-doored Aston rolling around and further diluting the pure-breed, sports coupe brand we all know and love. And while we’ve been busy poking fun at how any sort of value could possibly be added to the name of one of the worst cars in history from a company that specialized in two-door coupes, Aston Martin was busy putting together this:

Aston Martin LagondaAnd with these pictures, our friends across the big blue pond have completely shut us up. What an amazing looking car. And what a departure from traditional Aston Martin styling. To all those who complained that “all Astons look the same”, this is your dispute resolution.

But, of course, the fun doesn’t stop with the looks. Under the curvaceous bonnet you’ll get the big, British 6.0-litre V12 engine found in the Rapide and 500HP so you can get the kids to school on time and your wife to…well, to wherever wives of rich Aston drivers go. Oh ya- it tops out at 190MPH too.

The only downside is speculation that this new Lagonda may include a hybrid drivetrain (hey, you’ve gotta justify a 6.0 litre engine somehow, right?). But with the way things are looking currently, our money is betting that most cars will soon be sporting a hybrid badge anyways. Look for the new and most excellent Lagonda in 2014.

Aston Martin Lagonda

[Chad Waite, AutoExpress]


AJ on September 28, 2010 at 1:51 am.

WHOAH! At least it doesn’t look bad, but wow that’s different. I would prefer that Astons deviated a little less to get to where they want to be (like the sexiest car in the world knows what it wants to become), but o well. Great catch! Maybe this one will go a bit better than the previous Lagonda.

Martin Sturrock on September 28, 2010 at 1:12 pm.

I saw one of the original Lagondas in person last summer for the first time and must say it’s not what I would consider ugly (seeing it in print does not do it justice). It’s striking and very different and makes you wonder if LSD was distributed at the AML factory in the early 70′s for them to veer so far away from their philosophy. you must also remember that the 1970′s, car design was at it’s lowest, particularly in the USA. The only American competitors to this car were the vast Lincolns with their opera windows and vinyl roofsa nd equally vast and horrible Cadillacs. It also came from the period where all kitchen appliances were either orangey-yellow aor avocado. So not a decade of impeccable taste is what I’m getting to. Its a car very much of it’s time and I somehow want this next one to be equally of our time and a bit different. What I see above is certainly not ugly but to me looks like the bastard child of a Chrysler 300, a Maserati Quattroporte and a Bentley Continental Flying Spur.

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