Battle Of The F’s: Ford Sues Ferrari Over F150 Name

By | February 9, 2011

Black Ford F-150 Exterior Profile View

Let’s start with a question- what’s the difference between Ford’s F-150 and Ferrari’s F150? The answer is it’s a stupid question, because basically the two vehicles share absolutely nothing in common except for a nearly identical name. And now Ford wants it back.

In case you missed it, Ferrari built a brand new and incredibly hot Formula 1 car to celebrate Italy’s sesquicentennial. In turn it was called the Ferrari F150. Now, the Italians must really not like or care for American vehicles, because anyone else in the world would instantly associate that with a Ford vehicle. A Ford vehicle that only happens to be the best selling vehicle in the history of the world.

It’s not surprising then to hear that Ford is opting for legal action against Ferrari to get their name back. According to Ford they asked Ferrari to change the name immediately after they became aware of it, saying they’ve spent loads of money and time to build up the brand that currently exists around the F-150 truck and that Ferrari is now threatening that image. Because having your vehicle be loosely associated with the world’s most popular and respected exotic car company is such a bad thing….(insert sarcasm)

[Chad Waite]


3 Comments

Eran B on February 10, 2011 at 2:23 am.

This is the kind of crap that happens when there are too many lawyers on the planet. Does anyone really think that a Ford F150 will be confused with a Ferrari F150? No!!! nnIts a frivolous lawsuit at best but most likely an opportunity for more free publicity because its ridiculous and it involves two big name car manufacturers.

Chad Waite on February 10, 2011 at 4:27 pm.

You stole the words right out of my mouth, Eran.

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