Bentley has been pretty trim in the lineup for quite some time. With only the Mulsanne and the Continental/Flying Spur to attract potential customers, Bentley doesn’t have a broad market. Which is why Bentley CEO, Wolfgang Durheimer, has chosen to expand the Bentley line.
When you only offer large luxury cars and grand tourers, your options of expanding your line are like bellying up to a buffet. Bentley has the technology, pocket book, and heritage to go just about any direction they’d like in this regard too. As we now know, the EXP 9 SUV is the chosen one that will be expanding Bentley’s line. Why didn’t Durheimer go with the smaller sports car that was also on the design table? Just take a look at where he came from before took over the wheel at Bentley.
Wolfgang Durheimer was previously the R&D chief at Porsche before coming to Bentley. I would assume he chose the EXP 9 to expand the line because he knew that a small Bentley sports car would be in direct competition with the storied 911 and we all know that challenging a car with over 50 years of heritage under its belt probably isn’t the easiest place to start.
I’ve already shared my thoughts on the EXP 9 but what are your thoughts? Did Durheimer make the right choice in bypassing a sports car for a super luxury SUV? Personally, I think it was smart… even if you think the EXP 9 is an over fed Koala bear.
[Source: Motor Trend]