Ferrari to introduce first hybrid at Geneva Motorshow
By Chad Waite | February 7, 2010
You read that right. Even Ferrari, the pure bred, bright red, Italian sports machine is going green. Ferrari CEO Amedeo Felisa announced that the world would see a hybrid version of the 599 GTB Fiorano at the 2010 Geneva Motorshow and on the streets by 2015.
Lets look at the facts to find out why a Ferrari hybrid really is about as stupid as it sounds. Right now the 599 GTB hits an MPG mark of 12/city and 15/highway– a combined cycle of 13 MPG. This is thanks to a big 8L V12 under the even bigger hood. In their press release for the 599 GTB Hybrid, Ferrari estimates a 25% increase in fuel efficiency. Spending 10 seconds with my iPhone calculator reveals that you’ll now get an astonishing 16 MPG combined cycle! Imagine how the Earth will love you!
Of course, you don’t buy a hybrid Ferrari for cutting fuel cost or to save the melting polar bears. You buy it as a fashion statement. One that says, “I endorse the idea of living green. But screw living green.”
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Michelle




