Kia previews their 2010 Super Bowl commerial

The Super Bowl is an advertising anomaly to say the least. At any other point in TV history, commercials send viewers running to the next channel and pressing the fast forward button on their TiVos.

Yet the commercials aired during the Super Bowl are what lure and convince millions of people who have no interest in football to sit and watch an entire 3 hour game, my grandma included.

Kia Motors jumped on the advertising bandwagon to take advantage of this captive audience by producing a 60-second commercial for their new Sorento. Kia was also kind enough to give the world a taster of this crazy driving, Vegas rolling, girls in hot tubs, sock puppet mayhem, Sorento adventure (bad sentence, I know):