Mazda Reveals New Kodo Desgin Language With Shinari Concept

By | August 30, 2010

Mazda Shinari

Mazda officially revealed the Shinari concept at a design event in Milan. The Shinari concept four-door coupe is the first car to debut Mazda’s new design language: Kodo. Kodo means “soul of motion” in Japanese.

Kodo will replace Mazda’s current Nagare “smiling face” design-language (which was supposed to be nature-influenced but just looked like a cheesy grin :D). Ikeo Maeda, global design chief at Mazda, said that the car “will lead to the next generation of Mazda design”.

The concept could be a preview of the next-generation Mazda6 or a replacement of the RX-8, which won’t meet Euro5 emission regulations. Sad times for Rotary lovers world-wide.

The smiling face is replaced by a huge gaping-mouth grill, with slimmer headlights and a front fender grill reminiscent of Aston Martin. The overall shape looks like a cross-between an Aston Martin and a Jaguar with its own unique grill. The concept is a four-door, four-seater coupe just like the CLS which started the trend.Mazda Shinari

[Jason Udy, AutoCar]


AJ on August 30, 2010 at 11:16 pm.

That is hot. I have a hard time not thinking it’s a Fisker or a Tesla S. Bring it on, Mazda, cuz your smiley designs just aren’t doing it for me.

Chad Waite on August 31, 2010 at 12:16 am.

Whoa, that thing looks like an Aston.

Mike urban on November 20, 2013 at 8:04 pm.

Hold the phone! Build it now, because that is one sexy looking machine. You have to get it out there before someone else steals that style. First time in a long time that it have seen a car where I am saying, ” I want that.”

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