Mazda Reveals New Kodo Desgin Language With Shinari Concept
By Jason Udy | August 30, 2010
Mazda officially revealed the Shinari concept at a design event in Milan. The Shinari concept four-door coupe is the first car to debut Mazda’s new design language: Kodo. Kodo means “soul of motion” in Japanese.
Kodo will replace Mazda’s current Nagare “smiling face” design-language (which was supposed to be nature-influenced but just looked like a cheesy grin 
). Ikeo Maeda, global design chief at Mazda, said that the car “will lead to the next generation of Mazda design”.
The concept could be a preview of the next-generation Mazda6 or a replacement of the RX-8, which won’t meet Euro5 emission regulations. Sad times for Rotary lovers world-wide.
The smiling face is replaced by a huge gaping-mouth grill, with slimmer headlights and a front fender grill reminiscent of Aston Martin. The overall shape looks like a cross-between an Aston Martin and a Jaguar with its own unique grill. The concept is a four-door, four-seater coupe just like the CLS which started the trend.
[Jason Udy, AutoCar]
2 Comments
AJ on August 30, 2010 at 11:16 pm.
That is hot. I have a hard time not thinking it’s a Fisker or a Tesla S. Bring it on, Mazda, cuz your smiley designs just aren’t doing it for me.
Chad Waite on August 31, 2010 at 12:16 am.
Whoa, that thing looks like an Aston.