Many car brands spend millions of dollars on their booth setup, so it’s easy to hard to know what to expect. Some are horrendously boring (cough, cough, Toyota, cough, cough), and others blow you away.
Case in point, Lexus.
We’re well aware of the fact that they’re both owned by the same company, but this just goes to show which is the favorite child at SEMA. Here’s what the Lexus booth offered:
1. Personally engraved, carbon fiber keychains
Free carbon fiber keychains for all! Overlooking the fact that there’s no way I’ll ever be able to use this as it’s painfully tacky since I don’t own a Lexus, it’s a great souvenir.
The line was only about 20 minutes long, and they were furiously loading the engraver. Last year they had custom screen printed shirts. Also awesome souvenir.
2. Wicked Cars on Display
The Lexus LFA is rare enough. Showgoers would be able to die happy men, simply having observed one in their lifetimes. Then Lexus blows us all away by bringing the famed LFA Nurburgring Edition. Hawt.
Then they brought the LF-CC concept, which is GORGEOUS in real life. Pictures refuse to do it justice, although we will attempt to force them.
We agree that the taillights are amazing because they look like shattered glass. Also, all the angles and swoops are the fuel for naughty dreams.
3. Taking the LFA on a Dyno Run
As if the previous 2 occurrences weren’t enough to make for a bitchin’ presence at SEMA 2012, they brought a dyno and LFA #143.
After signing your genitals and your next of kin away, and showing your driver’s license, showgoers lined up to sit in the LFA with a coach, and floor the car up to 100MPH (4th gear, in case you were curious).
Congratulations, Lexus. That was the most awesome booth ever.