SEMA 2012: Lexus Corporate Knows How to Party

By | November 2, 2012

Lexus LFA at SEMA 2012

Many car brands spend millions of dollars on their booth setup, so it’s easy to hard to know what to expect. Some are horrendously boring (cough, cough, Toyota, cough, cough), and others blow you away.

Case in point, Lexus.

We’re well aware of the fact that they’re both owned by the same company, but this just goes to show which is the favorite child at SEMA. Here’s what the Lexus booth offered:

1. Personally engraved, carbon fiber keychains

Free carbon fiber keychains for all! Overlooking the fact that there’s no way I’ll ever be able to use this as it’s painfully tacky since I don’t own a Lexus, it’s a great souvenir.

Lexus Carbon Fiber Keychain SEMA 2012

The line was only about 20 minutes long, and they were furiously loading the engraver. Last year they had custom screen printed shirts. Also awesome souvenir.

2. Wicked Cars on Display

The Lexus LFA is rare enough. Showgoers would be able to die happy men, simply having observed one in their lifetimes. Then Lexus blows us all away by bringing the famed LFA Nurburgring Edition. Hawt.

lexus LFA nurburgring edition at SEMA

lexus LFA nurburgring edition at SEMA 2012 rear

Then they brought the LF-CC concept, which is GORGEOUS in real life. Pictures refuse to do it justice, although we will attempt to force them.

lexus LF-CC rear SEMA 2012

lexus LF-CC front SEMA 2012

We agree that the taillights are amazing because they look like shattered glass. Also, all the angles and swoops are the fuel for naughty dreams.

3. Taking the LFA on a Dyno Run

As if the previous 2 occurrences weren’t enough to make for a bitchin’ presence at SEMA 2012, they brought a dyno and LFA #143.

After signing your genitals and your next of kin away, and showing your driver’s license, showgoers lined up to sit in the LFA with a coach, and floor the car up to 100MPH (4th gear, in case you were curious).

Lexus LFA Dyno at SEMA 2012

Congratulations, Lexus. That was the most awesome booth ever.

[AJ Wilcox]



Chance Hales on November 2, 2012 at 11:58 pm.

Funny how much effort they put into Lexus and Scion but ignored the parent company… Spoiled kids! I guess that is the best way to remove the Old fogey brand Lexus has been carrying with them.

AJ on November 4, 2012 at 7:28 am.

Totally! The most exciting car at the Toyota booth was a Camry. It was the ugliest Camry I’ve ever seen. I took 2 pictures only because I wanted to document how awful the booth was.

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