Supply and Demand: Subaru BRZ

By | March 29, 2012

Subaru BRZ

Every once in awhile a really special car comes along that has a much higher demand than supply.  The Subaru BRZ is proving to be a very special car indeed and of course the same holds true for its nearly identical twin, the Scion FR-S.

These two rear drive racers aren’t going to be on sale in the United States for another month but there is already strong demand with over 1,000 pre-orders in place.  Remember that none of those 1,000 people have even driven the car to see if it’s legit or a bunch of hot air.

Subaru only planned on producing 450 BRZ’s a month over seas where they are already on sale, yet in the two months that they’ve been on showroom floors, over 3,500 have been delivered… talk about a good ROI.  With only 6000 BRZ’s on schedule to be sold in the States per year, be warned that you might have a long wait and you may be a victim of the Ford GT phenomenon, which means you can expect to pay higher than the sticker price because the demand is so high.  While it won’t be $50,000 to $100,000 over MSRP like the mid-engined supercar was, it could be a few thousand dollars if the car is hot enough.  Then again you could just drive down the road and get the Scion version, so that should help ease the supply and demand issue.

Just 30 more days until BRZ’s will be terrorizing the streets and while the Subaru doesn’t have a set price in the states yet, the FR-S has been priced just under $25,000.  Sounds like some pretty good budget fun and puts it on the short list of many a motoring enthusiast with limited green.  I know it’s on mine.

[Source: Motor Trend]


Matthew S. Davis on March 29, 2012 at 4:13 pm.

What do you guys think?  The more subtle BRZ or the gaping grill of the FR-S?

Coilpacks are the new cool on March 30, 2012 at 9:15 am.

I would go with the FR-S. They’re both the exact same car in every way possible outside of a few minor aesthetic changes and a badge and the Scion will likely be cheaper and in stock. I can’t believe the car will be limited to 6k a year right now, especially with the demand.  

Matthew S. Davis on March 30, 2012 at 9:33 am.

 I agree on the supply issue.  They need to produce twice that at least I would think.  I believe there will be some differences in the suspension bias between the two cars and the Subi will have a few more interior options.  I’m pretty neutral on the styling though, I think they both look great.

Chance Hales on March 31, 2012 at 9:23 pm.

I read in the new Road&Track today that the Scion will be a bare bones, base model than has no trim or options whatsoever. It will however have an accessories list you can choose from just like with the other Scions. The Subaru will be aimed towards a slightly older generation and will have 2+trim levels with options. STi version in testing I hear too.

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