Top Gear and its presenters is well known for entertaining car reviews, comedic challenges and offending lots of specific groups of people. And after Sunday’s segment on electric vehicles, Nissan is the latest addition to that list. Yes, this debacle is about Nissan’s all-electric Leaf and the fact that it ran out of batteries (wait, electric cars don’t run forever…?).
Apparently, Nissan and the Times both agree that Top Gear’s segment was misleading and done in poor taste and that now people are completely turned off to the all-electric Leaf because the show.
After reading the Times article (which you need a subscription to read- lame) Top Gear’s executive producer and petrol-head demigod Andy Wilman wrote a response to Nissan and the Times. A response that we couldn’t agree with more.
We won’t go into his points here- you can do that by clicking this handy dandy link to Andy Wilman’s response to Nissan- but we will add one more thing that I’m sure everyone who has ever seen an episode of Top Gear is thinking but can’t really be said by Andy without being “unprofessional”:
No one cares!
Here’s the thing. If you’re Nissan and your Leaf has just been blasted by Top Gear, you can pretty much rest sound at night knowing that it won’t really matter. Why? Well why do people watch Top Gear? Because they like to see V12 Lamborghini Aventadors beat out a Bugatti Veyron Supersport’s lap time. They want to see how durable a Toyota Hilux is when you blow up the 20 story building it’s sitting at the top of. They want to see Jeremy Clarkson roll a Reliant Robin repeatedly.
They don’t tune in for practical consumer advice, especially when it comes to electric vehicles. Someone who will actually care about what the Top Gear trio says about a car IS NOT the type of person who is going to seriously look at buying and electric vehicle to save the world. They care about cars at the top of the Top Gear lap time board and want vehicles that are basically the opposite of the Nissan Leaf.
Plus, when Jeremy made fun of the Tesla Roadster for running out of batteries, it didn’t hurt the company at all. They’re doing just fine….oh….wait….