Toyota’s US President to appear live on Digg Dialogg
In the midst of a snowballing PR nightmare for Toyota, the company is scrambling to reach any and every demographic to educate customers on the recall that affects 8.1 million vehicles worldwide. One surprising tactic involves Toyota’s U.S. President, Jim Lentz, appearing on a live episode of the popular online talk show, Digg Dialogg.
Never seen Digg Dialogg? Most haven’t. In fact, the eShow appeals mostly to the computer nerd and beer drinking, college frat boy demographics, which is what makes this PR move so surprising- Toyota is putting in an honest effort to reach everyone. Putting Lentz in live and unedited to answer what will undoubtedly be heated user questions is a risky move, yet something that may yield positive results. We’ll see…
Check out the live show on Monday, February 8th at 8am PT.
