Mercury’s 1st Pony car. A bit longer then a ’67 Mustang, 3 inches to be exact. This car would help Mercury develop a name for itself. Adding some distinction from Ford. Some considered this car, a mustang with some “European flair” dripped over it.
Wise move on Ford’s part? Who is to say. From a marketing and brand distinction point of view, possibly. But that raises the question, just where was the Cougar suppose to fit in Ford’s overall lineup?
Eventually, the Mercury Cougar headed more towards the luxury end of the spectrum vs the performance end. And then abandoning the Mustang platform all together…for something..shall I say, bigger, slower, worse – Yes, I’m looking at you 1980′s Cougar GS wagon! – UGH
One thing is for certain, subsequent models of the Cougar, including today’s variant, deviated GREATLY from it’s Mustangs under pinnings.
What are your thoughts on the life of the Mercury Cougar?