Weekend Wallpaper: 1969 Mercury Cougar

By | October 8, 2012

1969 Mercury Cougar

Mercury’s 1st Pony car. A bit longer then a ’67 Mustang, 3 inches to be exact. This car would help Mercury develop a name for itself. Adding some distinction from Ford. Some considered this car, a mustang with some “European flair” dripped over it.

Wise move on Ford’s part? Who is to say. From a marketing and brand distinction point of view, possibly. But that raises the question, just where was the Cougar suppose to fit in Ford’s overall lineup?

Eventually, the Mercury Cougar headed more towards the luxury end of the spectrum vs the performance end. And then abandoning the Mustang platform all together…for something..shall I say, bigger, slower, worse – Yes, I’m looking at you 1980′s Cougar GS wagon! – UGH

One thing is for certain, subsequent models of the Cougar, including today’s variant, deviated GREATLY from it’s Mustangs under pinnings.

What are your thoughts on the life of the Mercury Cougar?

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Weekend Wallpaper is a weekly series featuring the auto photography of Mike Gillilan. You can see more of his work on Flickr


Chance Hales on October 8, 2012 at 10:46 am.

Ah, the Cougar. Great car from 67-70. Especially the Eliminator! But, they were in fact just a rebodied Mustang. Most of the parts for both cars will fit both cars. Even the repair manuals were usually written for both cars since they were essentially the same thing until they went all girly. They were close to bringing it back to its Mustang root in 2003 when the retro Stang concept came out and was soon followed by a Mercury version called the Messenger.

Matthew Davis on October 8, 2012 at 11:49 pm.

It’s too bad makes like Mercury, Pontiac, and Oldsmobile had to get cut. There are some pretty sweet call backs that could have been resurrected… carefully. I agree with Chance, 67-70 were great years. Sequential taillights were my favorite feature of the Cougar.

Jason Bennion on October 9, 2012 at 12:50 pm.

My grandma drove a Cougar for a while… not sure of the year, but it was one of the early ones from the late ’60s. She wrecked it at one point and my dad rebuilt it for her; I remember him commenting that it was definitely a Mustang underneath. I always liked that car… nice Wallpaper, Mike!

mike on October 10, 2012 at 12:09 pm.

Thanks Jason!

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